![]() The cruise industry remains a relatively young industry. By comparison, the lodging industry in North America generated revenues of $133.4 billion during the same year. ![]() In North America alone the cruise industry generated $20.6 billion in 2006. ![]() Despite growing at a CAGR of 7.7% since 1980, the penetration rate for the cruise industry is only 17%. During the past 40 years the cruise industry has evolved from a form of mere transoceanic transportation to an alternative vacation at sea. Research Paper from the year 2008 in the subject Business economics - Business Management, Corporate Governance, London Business School (London Business School / INSEAD), language: English, abstract: This report examines the subject of profitable growth in the modern cruise industry by comparing the financial and operating performance and the management practices of the two leading cruise operators, Carnival and Royal Caribbean, over the twelve-year period from 1996 to 2007. ![]()
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